We study how people in different industries organically adopt AI, then build the vertical tools that match their real behaviour.
Travellers describe moods to ChatGPT, not keywords. Brokers draft relationship notes, not reports. Real adoption patterns reveal real opportunities.
A hotelier uses AI nothing like a yacht broker. Horizontal tools miss industry-specific behaviour entirely.
Most AI tools are built for everyone, optimised for no one. We study specific industries, then build what fits.
Travellers ask ChatGPT for boutique hotel recommendations. Couples ask Perplexity for wedding photographers. AI curates 3-5 options from thousands. FindingFin makes sure independent businesses appear in those answers.
Ship brokers, yacht brokers, and luxury asset dealers manage long-cycle, relationship-heavy deals across fragmented channels. Meridian studies how brokers are organically using AI to maintain relationships and surfaces the tools they actually need.
Conference organisers, exhibition managers, and festival producers procure hundreds of one-time suppliers under extreme deadlines. Procoto maps how event teams already use AI to shortlist vendors, then builds the sourcing layer that fits their actual workflow.
We study how people in specific industries are organically adopting AI. Not surveys or predictions. Real behaviour, real workflows, real queries.
Behavioural hypotheses become experiments. We run controlled interventions with real businesses and measure what actually changes.
Validated patterns become products. We build vertical tools shaped to how people in each industry already use AI, not how we think they should.
We partner with independent operators, domain experts, and research teams who want to understand how AI is actually changing their industry. If you are building in the space or living the problem, we want to hear from you.