We study how people in different industries organically adopt AI, then build the vertical tools that match their real behaviour.
Ask a traveller how they use AI and they will tell you they asked for 'a cosy hotel near the coast with good food.' Ask a broker and they will tell you it helped them write a note to a client they had not spoken to in months. The interesting thing about AI adoption is that almost none of it looks like what the industry expected.
The way a boutique hotelier uses AI has about as much in common with how a ship broker uses it as their businesses do with each other. Which is to say, almost nothing. Industry-specific behaviour demands industry-specific tools. The generalists will always lose on the details.
There is a pattern in technology: the first generation of tools is always horizontal. Then someone studies how a specific group actually works and builds something that fits. We are at the beginning of that second phase for AI. The right tools have not been built because the right research has not been done.
Travellers ask ChatGPT for boutique hotel recommendations. Couples ask Perplexity for wedding photographers. AI curates 3-5 options from thousands. FindingFin makes sure independent businesses appear in those answers.
Ship brokers, yacht brokers, and luxury asset dealers manage long-cycle, relationship-heavy deals across fragmented channels. Meridian studies how brokers are organically using AI to maintain relationships and surfaces the tools they actually need.
We study how people in specific industries are organically adopting AI. Not surveys or predictions. Real behaviour, real workflows, real queries.
Behavioural hypotheses become experiments. We run controlled interventions with real businesses and measure what actually changes.
Validated patterns become products. We build vertical tools shaped to how people in each industry already use AI, not how we think they should.
We partner with independent operators, domain experts, and research teams who want to understand how AI is actually changing their industry. If you are building in the space or living the problem, we want to hear from you.